Oh yes, a mascara review, back in my comfort zone. Max Factor is one of my favourite high street brands for mascara. They is just something in their mascara that works well with my lashes, Masterpiece Max being my ultimate favourite. So when I saw that the new-ish Max Factor Wild Mega Volume on offer for £4.99 there was no way I was not buying one, regardless of the mixed reviews I have read. Not sure I have ever seen such spilt views in the beauty blogging world before.
Immediately I did start to question it, Max Factor mascara is normally around the £9/10 mark so why have they got a mascara retailing for £4.99...is it that bad it needs a reduction? Oh ever the optimist me. I was very willing to try it out though, can't be throwing around judgements without it even touching my lashes.
First impressions? I really don't like the packaging. Max Factor are the masters of simple packaging, but that works and their products rarely look cheap or childlike, yet the Wild Mega Volume manages to capture this in one little tube. I know its a clever little marketing ploy by some companies to use bright packaging to catch peoples eye and its personal preference but I just don't like it. A bright green tube has managed to tarnish Max Factors classic image quite nicely, and stand out for all the wrong reasons.
Onto the brush, it a ‘bristle’ style brush, so isn’t a plastic one and more of a fibre one, and this one has a slightly hourglass shaped bristle brush to create the 'wild mega volume' and is designed to hold more of the product on the wand. I found the formula much better than I expected, for the first use it wasn't too wet as some mascaras could be but not too dry that it was complete rubbish. I found it coated my lashes nicely and I was able to build some volume into my lashes. Max Factor claim this mascara will give your lashes 3x more volume, and I am not quite sure that the mascara does that, however it is good as my lashes had more volume but no clumps left behind. Plus this stayed put all day, no flakes or crumbs throughout the day.
Overall? I do like this mascara, admittedly its not a amazing best product ever mascara that is going to overtake my favourite YSL or Benefit They're Real, or even beat the other Max Factor mascaras. But it is a good every day mascara when you want a easy application of volume with a bit of length, and for £4.99 it was a good buy of mine and I found it much better than some of the Maybelline and Rimmel mascaras.
Max Factor Wild Mega Volume - £4.99/£6.99